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Case Study: Local SEO + Google Ads for a SaaS Business

A local service provider struggled with poor online visibility and inconsistent lead flow. They wanted more inbound leads without increasing their ad spend significantly.

Challenge:

A local service provider struggled with poor online visibility and inconsistent lead flow. They wanted more inbound leads without increasing their ad spend significantly.

My Approach:

Local SEO Optimization Improved Google My Business profile, optimized product page, and built local citations to improve organic search rankings.

Geo-Targeted Google Ads Launched Google Ads campaigns focused on their immediate service area to drive high-intent local traffic.

Landing Page Updates Simplified landing pages to focus on contact form submissions and phone calls.

Conversion tracking Implementation Set up web tracking to measure form submission driven by ads.

The Results:

The Results (in 60 Days):

3x More Inbound Leads
200% Increase in Local Search Visibility
Higher Conversion Rates from Local Visitors
Steady Flow of Calls & Form Submissions

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