A SaaS company struggled with high ad spend and poor lead quality using Google Ads. Their campaigns lacked structure, wasting budget without generating consistent conversions. They needed a strategy that could deliver scalable, high-quality leads.
A SaaS company struggled with high ad spend and poor lead quality using Google Ads. Their campaigns lacked structure, wasting budget without generating consistent conversions. They needed a strategy that could deliver scalable, high-quality leads.
Campaign Restructure We overhauled their Google Ads account, creating tightly themed campaigns and ad groups to improve keyword relevance and Quality Score.
Keyword Refinement Focused on high-intent, long-tail keywords that aligned directly with their SaaS solution, while expanding negative keyword lists to eliminate irrelevant traffic.
Compelling Ad Copy We rewrote ad headlines and descriptions to emphasize pain points, benefits, and strong CTAs—making their value proposition clear.
Landing Page Alignment Each ad directed users to tailored landing pages focused on a single conversion goal, improving user experience and relevance.
Continuous Optimization Using A/B testing and analytics, we refined bids, ad copy, and landing page elements weekly for maximum performance.
The Results :
5x Return on Ad Spend (ROAS)
40% Reduction in Wasted Budget
Consistent, High-Quality Lead Flow
Improved Google Ads Quality Scores
Book a 30 Minutes free consulting call to discuss your business goals and plan a strategy that can get you there within few weeks
Copyright © 2025 — Gbenga Akinyemi. All rights reserved.
