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Case Study: Facebook Ads Funnel Overhaul for E-Commerce Brand

A fast-growing e-commerce brand approached us frustrated with stagnant results. Their Facebook Ads were generating traffic, but conversions remained low and their cost-per-lead was unsustainably high. They needed a more efficient system to attract quality leads and drive real sales.

Challenge:

A fast-growing e-commerce brand approached us frustrated with stagnant results. Their Facebook Ads were generating traffic, but conversions remained low and their cost-per-lead was unsustainably high. They needed a more efficient system to attract quality leads and drive real sales.

My Approach:

Funnel Audit & Strategy Redesign We started by analyzing their existing funnel from ad creative to landing page and retargeting flow. We identified key drop-off points and excessive friction that was turning potential buyers away.

Targeting Refinement We narrowed their audience targeting to focus on high-intent prospects using custom audiences, lookalike audiences, and strategic interest-based targeting.

Creative Revamp Our creative team designed scroll-stopping ad visuals and rewrote the copy to highlight benefits, social proof, and clear calls-to-action.

Landing Page Optimization We simplified the landing page, shortened forms, and improved load speed to increase lead capture rates.

Retargeting Strategy We developed a multi-step retargeting sequence to nurture interested visitors and bring them back to complete their purchase.

The Results:

The Results (in 60 Days):

3x More Inbound Leads
200% Increase in Local Search Visibility
Higher Conversion Rates from Local Visitors
Steady Flow of Calls & Form Submissions

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