13 Software (Tools) for Email Marketing That Will Increase Conversion and Sales
A few email marketing solutions have aided in increasing online client traffic for both small and large business owners.
In reality, the foundation of all marketing automation has been email marketing tools.
In fact, email is the third most significant information source for B2B audiences, after referrals from coworkers and thought leaders in particular industries.
And 86% of business professionals say they prefer email for business communications.
Thus, the statistics speak for themselves.
Email marketing, in my opinion, is certainly the ancestor of all other internet marketing techniques.
Many modern marketers rely more on social media than email marketing, and they are in a social media frenzy.
Let me tell you the truth, though:
Do not be duped; email marketing is effective.
When it comes to increasing brand recognition, sending targeted messaging, marketing automation, reaching a larger audience, converting leads and turning them into paying customers (as well as recurring customers), and more, it's one of the most dependable options.
In my most recent essay, I actually took the time to thoroughly explain all the advantages of email marketing.
Some of the best email marketing tools available are those I'm about to discuss with you.
I have tried some of these, in particular, for my clients and my business.
What are email marketing tools, before we get started?
Email Marketing Tools: What Are They?
Tools used by marketers to build, send, test, improve, and track their email campaigns are called email marketing tools.
An email marketing tool could be a specialized tool for email marketing, such as an email subject line generator or an inbox placement testing tool, or it could be a collection of tools that allow a marketer to handle all aspects of their email marketing from the start to finish.
Email is therefore still one of the most effective and focused ways of contacting your audience, provided that you're using these tools properly. It's a fantastic way to make money as well.
Here are my top 10 favourite email marketing tools, albeit for now I mainly use Mailerlite and a few others.
Software for Email Marketing (Email Marketing Tools)
You must choose from a list of email marketing providers before you can begin sending emails.
These businesses provide email marketing solutions so that both small and large businesses can successfully use email marketing.
I've had the opportunity to test a number of email providers in the past, and I've come to the conclusion that these are some of the best and most affordable ones you should check out.
Start with MailerLite MailerLite
Don't be misled by the word "Lite" in their company name; I certainly was at first.
There are literally hundreds of email service providers, but after spending some time investigating and evaluating potential alternatives, we discovered MailerLite, a service that has evolved into Barn Images' email marketing platform.
In order to provide small businesses with a strong and effective platform that is simple to use and readily complements existing content marketing platforms and tactics, MailerLite targets small enterprises. All the elements that experienced email marketers look for in email marketing software are included in this easy and uncomplicated program.
Some consider it to be the top MailChimp substitute.
You can tell that MailerLite is among the best email marketing software solutions available just by looking at its features and pricing. It contains all the tools you require to succeed at email marketing.
Features of MailerLite: A free introductory plan with a cap of 1,000 subscribers, not features.
strong and incredibly simple editor.
lovely email templates
Features for powerful automation, autoresponders, and auto-resend
RSS functionality for automatic posting
Testing A/B
completely configurable landing pages, popup forms, and online forms (!)
The quantity of integrations
Amazing response time from customer service
The cost is absurdly low.
MailerLite Costs:
A configurable enterprise pricing structure based on the quantity of your subscribers is provided by MailerLite. Additionally, you can send unrestricted emails. Prices for 1,001 to 2,500 subscribers start at $10 per month or $84 per year.
2. MailChimp.
Popular email marketing service MailChimp can manage high email volumes for large businesses and organizations while also providing generous plans for startups and small businesses.
In addition to their low-cost plans ideal for startups, MailChimp also provides business-enhancing analytical features and robust technology tools that let users use email to effectively connect with clients and potential customers, market their goods and services with ease and accuracy, and convert leads into actual sales.
MailChimp is a dominant force in the market for email marketing solutions since it is simple to use and incredibly economical.
You can quickly create, carry out, and evaluate ad and email campaigns with MailChimp.
You may use the platform to manage subscribers, create personalized reports, check email open and click-through rates, trace emails, and guarantee complete campaign transparency. You can choose from a variety of pre-made templates or make your own unique ones.
What MailChimp Offers
Message Beamer
Email Templates Email Designer
Integrations
Multi-User Accounts Merge Tags
Personal Forms
Groups and Segmentation
Consumer Profiles
Automation
Spam Diagnostics for Filters
Delivery of E-mail
Geolocation
Tests on email clients
Delivery of RSS to Email by Time Zone
Testing A/B
Scanning for MailChimp coupons
Editor for MailChimp, MailChimp Mobile, MailChimp Snap
Mobile Signup Forms for MailChimp VIPs
SMS Campaign Archives for Events
Facebook profiles
Facebook Sharing Statistics
MailChimp Costs:
The freemium plan, which allows you to send up to 12,000 emails each month to up to 2,000 subscribers, is ideal for startups and small businesses.
The majority of the essential capabilities, such as the ability to build advertising campaigns and access marketing automation processes, are included in the free plan.
Ordinary plans cost $10 per month for 500 customers and $2,550 for 600,000 subscribers. If you have contacts for unique large volume plans, get in touch with the company.
3. AWeber
Even the most ardent email marketers swear by AWeber as a marketing tool.
The platform includes top-notch autoresponders that simplify client connections and conversation.
Additionally, the system features cutting-edge possibilities for integration, including popular corporate applications and platforms like Salesforce, LeadPages, WordPress, PayPal, and Zendesk, to name a few.
AWeber regularly hosts live webinars to provide additional teaching and training for those who are new to email marketing. You can gain the understanding you need to make better decisions, develop and implement better plans, and be successful by having access to data and reports.
AWeber provides a somewhat different mechanism for establishing campaigns compared to other marketing solutions. You may use it to generate your own, tailored messages using a helpful drag-and-drop interface, as well as follow-up series and autoresponders. Users are urged to create their own, more industry-specific templates rather than rely on the premade ones that are provided.
Features of AWeber
Email Deliverability for Autoresponders
Sign-Up Sheets
Newsletters through e-mail
Drag & Drop Editor HTML Email Templates for AWeber's Mobile App
App Display
Subscriber Administration
and other subscriber segmentation.
AWeber Costs:
Plans cost $19 per month for the first 500 subscribers and increase to $149 for the next 10,000. For a customized rate, teams with more than 25,000 subscribers should get in touch with the business.
Lead generation in marketing refers to the beginning of consumer interest or inquiry into a company's goods or services. Leads can be generated for a variety of objectives, including sales leads, e-newsletter list acquisition, and list growth.
One of the reasons we use email marketing is to collect leads.
Here are a few lead generation tools I've tested, both for my company and for clients, to do this.
4. MailMunch MailMunch
Are you seeking a free email list builder that is incredibly cool?
No more looking... MailMunch will take care of you.
MailMunch is a free website email list builder that will assist you in expanding your email list. It has many lovely popups and forms. campaigns to start based on exit, scroll, and other actions.
This app is one of my favourites because it's so simple to set up!
Features of MailMunch
Mobile-friendly forms for email collection that may be customized include popups, banners, bars, and embedded forms.
Display campaigns with exit, scroll, timing, device, page, and other criteria
Run promotional events and discounts, and provide discount coupon codes to your subscribers.
Connect with MailChimp, AWeber, Constant Contact, and other prominent email marketing providers.
Learn through analytics which email popups are leading to the most conversions.
MailMunch Costs:
Although MailMunch provides free signup forms, their pricing starts at $6.30 per month for the Silver plan and $13.30 per month for the Gold plan (Gold plan).
5. OptinMonster
Strong customer acquisition and conversion rate optimization technology ideal for small enterprises and non-developers is known by the name OptinMonster.
If you ask me, this is among the best SUMO substitutes.
The primary focus of the system's functionality is active, code-free lead generation, which is made possible through unique capture forms and inventive, strategically timed popups.
Another feature that sets Optin apart from other service providers in the sector is its capacity to maintain control over any complicated conversion plan. It does this by providing split A/B testing for your campaigns and in-depth analytics that track client interaction.
Due to its open API, OptinMonster may easily be integrated with any third-party software program, including solutions from well-known vendors like Zapier, HubSpot, MailChimp, and G Suite.
OptinMonster works flawlessly on mobile devices as well because it is primarily focused on bringing in mobile traffic and conversions.
OptinMonster offers:
generating leads
transforming forms.
Technology for exit-intent
form creator
pop-up lightboxes
Personalization of behaviour
targeting on a page-level
timely and unique pop-ups.
popups particular to mobile
Tests A/B
technology using MonsterLinks 2 step-option
The screen-filling welcome gate
Subscription bars that float
Convertibility sidebar forms
In-line forms with particular locations
technology using animated MonsterEffects.
Optin forms after posting
Analyses of conversions
Pricing for OptinMonster:
Pricing is adjustable to match the demands of various customers and includes monthly plans as well as unique packages for bigger teams and businesses.
The basic plan costs $9 per month, the Plus plan costs $19 per month, and the Pro plan costs $29 per month (all billed yearly).
6. SUMO
Sumo is a plethora of solutions that have been tried and tested to increase website traffic, build a sizable online fan base, and assist you in monitoring and guiding your websites to rapid growth and success.
You can increase the amount of signups you receive, get more subscribers, encourage website users to share your content, and more using Sumo solutions. Given that we are talking about email marketing solutions, these features are what I'm more worried about.
Everything appears so clear-cut and easy with Sumo.
To make Sumo function, you don't need to be a skilled programmer.
With displays that are designed for desktop and mobile devices, you can create eye-catching pop-ups for efficient email grabs, attract more visitors, and encourage them to stick around and explore your websites.
Sumo also enables you to see the workings of your websites.
What materials do they frequently revisit?
Which subjects do they typically avoid?
Everything is readily apparent, enabling you to keep track of your progress and make the necessary adjustments for continued growth.
Sumo Qualifiers:
Greeting Mat List Builder Pro Heat Maps Smart Bar
Scroll Box Contact Form for Content Analytics Pro Dashboards with Highlighting for Images
Pricing for Sumo:
Sumo offers both free and paid options, with premium plans starting at $24 per month and going up to $199 per month. They also offer a way to get in touch with them to talk about an unlimited number of sites and networks.
The digital version of direct marketing is email marketing.
By experimenting and tracking results, direct marketing becomes successful. Email marketing enables us to test various campaign elements to improve results.
In this context, "testing" simply means distributing two or more versions of the same message with varying features in order to determine what works and what doesn't.
Here are some tools for analytics and testing:
7. Litmus
When emails are created in the Litmus editor, one may check email compatibility with more than 50 email clients, and changes made are updated simultaneously, which makes your job go much more quickly. Litmus gives you the chance to create the ideal email.
In order to guarantee top-notch compatibility across all dimensions, Litmus also provides the option to access quick previews on all platforms, including desktop and mobile.
Due to their thorough statistics, you can also choose from their tried-and-true templates that have been successful in other settings. They also provide excellent templates that let you create your email from fresh.
Pricing for Litmus: A 7-day free trial is available. You can choose one of the plans listed below following expiration:
Simple: $79 each month. email previews, a builder, interactive page testing, and two free users.
Also: $149 per month. test of the spam filter, 500,000 tracking opens, and two free users.
Monthly premium: $399. 10 users are free with 2 million tracking opens.
Unlimited: For pricing details, please get in touch with Litmus.
8. Email on the Run
Another testing and analytics tool that enables you to examine the compatibility of your emails across more than 50 email clients is called Email on Acid. Mobile and desktop devices can both be used for compatibility testing.
Any email service provider can be used to test Email on Acid.
Before launching new email marketing campaigns, Email on Acid is a wonderful tool to utilize throughout the QA process to find inboxing problems, spam red flags, and inconsistent design across ESPs.
Our email deliverability, inboxing, user experience, and response rates have all improved as a result.
What it does
Send emails using your email provider's services.
Their quality system supplier processes the email.
Then you can conduct a test on the clients you select. Results are displayed either collectively or individually.
To get suggestions, criticism, and essential remarks to help make your email even better, you may quickly share it with your coworkers and clients.
Email Acid does a thorough automatic check to identify any problems with your email's code before highlighting the specific places where errors continue to occur.
Pricing for Email on Acid's premium plans ranges from $45 per month to $80 per month. To test this email marketing platform, you might want to start with their free trial.
Cleaning and Validating Email Lists (Email Marketing Tools)
Did you know that 30% of subscribers annually change their email addresses?
You can see from that why it's important to regularly clean and validate your email subscriber list. Only 44% of emails from email lists containing 10% or more unknown subscribers are delivered by ISPs, according to Convince & Convert.
So why is it crucial to sanitize email lists?
Obviously, preventing email bounces is the most crucial aspect of email sending.
An effectively run email marketing strategy can aid in maintaining connections with current clients and spreading brand awareness.
Additionally, it could persuade a prospect to become a paying client. Both of which will improve the business's revenue and reputation.
Cleaning up the email address list utilized for the campaign is therefore essential for a successful email marketing campaign.
The best and most affordable email list cleansing and validation tools are listed below.
9. Hubuco
One of the most well-known email list validation services in the email marketing sector is Hubuco.
This email marketing solution offers a platform to quickly and easily validate and verify bulk emails on an opt-in list.
Hubuco helps you distinguish between high-value contacts and low-quality addresses so that you only send emails to actual users.
With its "Hubuco Sendex score" tool, Hubuco classifies email addresses as a deliverable, undeliverable, dangerous, or unknown and determines their quality.
The SMTP verification, email address syntax checker, MX record checker, and DEA detection processes are used to validate all email addresses.
Hubuco Pricing: If your hard bounce rate exceeds 4%, we'll refund your money! When it comes to price and list cleansing, they are far more effective.
As for the plans:
Turbo Plan: For the first three months, only 59.4 USD per month for 100,000 emails; after that, 99 USD per month.
Rocket Plan: Only 77.4 USD per month for the first three months, then 129 USD per month for 100,000 emails per month.
It's only 176.16 USD for 100,000 Bulk Credits. It includes a starting offer with a 40% discount. Bulk credits have no time limit!
10. Cleaning of MailGet List
Best Services for Cleaning Email Lists
Another excellent email list validator and cleaning with extremely affordable cost is this one.
Marketing companies of all stripes can use MailGet's email list cleaning services. There is a simple bulk email list upload and clean list button to get your list cleaned offered by them as a list validating functionality.
Few email marketing software providers offer as many additional functions as MailGet's email list cleaning tool, which is utilized for list cleaning.
Additionally, the software uses three other types of clean segments: the bounce list, suspended list, and spam list.
It has an extremely effective, safe, and reliable built-in cleansing system that keeps email list hygiene up to par and purges your contact list of spam and emails with syntax errors.
Your contact list is automatically verified and validated by using MX validators, domain validators, DEA checkers, etc. Additionally, it saves money by removing all the duplicate email addresses from the list.
Pricing for MailGet List Cleaning: To meet the needs of various clients, MailGet List Cleaning Service has created 12 distinct plans, ranging from $4 for 1000 emails to $159 for 100,000 emails.
Tester for email subject lines
Simply put, the most significant text you'll provide in your email is the subject line.
Why?
More people will read your subject line more than any other part of your email, and they will utilize that three seconds to decide whether or not to even click on your message. There is only one chance you receive, and it might make or break your entire marketing effort.
Here are some FREE tools for testing email subject lines:
11. Subject Line:
SubjectLine, a free service, will assess any subject line in accordance with email marketing best practices and provide you with a quick score. You'll receive prompt, practical suggestions, so you may keep adjusting your subject until you achieve the desired outcomes.
12. Headline Analyzer.
The free CoSchedule Headline Analyzer goes further and concentrates on grading the word choices in your headline. It enables you to adjust the "word balance" and reading level, enabling you to use more evocative terms. Furthermore, it's simple to compare earlier headlines.
13. The Hemingway
Are you worried that your readers won't understand what you're trying to say? The Hemingway App concentrates on the readability of your subject line and was designed in honour of the writer known for his concise words. If you'd like, you could even use it to evaluate entire blog entries.
I'm done now!
To conclude,
The first step in identifying a prospect is choosing a platform. And because lead is ultimately used to pay the bills, it is one of the hardest things for any business to grow.
I've used Mailerlite, Mailmunch, Sumo, and the other email marketing platforms mentioned above personally. And they have greatly aided me in the expansion of my firm. So, look them over to decide which one you should give a shot!
Additionally, look them over and let us know which ones you plan to test!